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Puma: Suede Forever, 8
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Puma: BeatBot
When everybody is making wearable tech to help people monitor their performance, Global Sports Brand PUMA created a raceable tech gadget to improve the performance of runners in real-time.
Introducing The PUMA BeatBot - a programmable, self-driving, line-following robot that inspires runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch.
Runners can enter the time and distance of the race they want to replicate, place the unit on the starting line of a track and go. The BeatBot will then pace out the programmed race. It allows runners to race their own best time, their rival’s best time and even Usain Bolt’s best time. With a top speed of 44kmh, BeatBot can recreate Bolt’s record-shattering 100m dash, giving runners a chance to experience firsthand just how fast the world’s fastest man can go.
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Puma: The Man
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Puma: Go For Broke
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Puma: Goal Tally
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Puma: Chores
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Puma: Orange Slices
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Puma: Under Your Skin
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Puma: Griezmann hotline
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Puma: Run the Streets
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Puma: Experiential Football Packaging
In early 2017, PUMA launched a youth football (soccer) loyalty program called PUMAPitch. To welcome their newest members, PUMA partnered with Cramer to develop exclusive packaging that doubled as an exclusive brand experience.
The young athletes were told their new cleats would arrive in "exclusive packaging." They weren't expecting sleek, padlocked, polypropylene cases.
Each case was etched with an anthem inspired by the PUMA brand promise, Forever Faster: "Calling all gamechangers, all up-and-comers, all troublemakers. We're looking for the few. The few who demand more from themselves, their gear, and the game."
Players read and re-read the anthem until they discovered a hidden challenge, a clue, and the secret to unlocking the cases. While solving the puzzle, players internalized the brand story, accessing their new cleats in a fun, relevant, and engaging brand experience.
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Puma: The World's Fastest Annual Report
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Puma: We are THE Arsenal
PUMA’s creative agency of record for football special projects, Knas, has tapped into London’s architecture and youth culture aesthetics to create a series of energetic print, Instagram and video teasers to promote the 2018/2019 Arsenal kit.
‘The Beat of the City,’ (which is part of the We are THE Arsenal’ campaign) featuring club stars Héctor Bellerín, Nacho Monreal and many others, highlights the new kit design by using graphics inspired by different elements of the club’s heritage.
The campaign also represents a shift in how Arsenal communicates with its fan base, understanding that youth culture influences football and not the other way around.
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Puma: The Beat of the City, 1
PUMA’s creative agency of record for football special projects, Knas, has tapped into London’s architecture and youth culture aesthetics to create a series of energetic print, Instagram and video teasers to promote the 2018/2019 Arsenal kit.
‘The Beat of the City,’ (which is part of the We are THE Arsenal’ campaign) featuring club stars Héctor Bellerín, Nacho Monreal and many others, highlights the new kit design by using graphics inspired by different elements of the club’s heritage.
The campaign also represents a shift in how Arsenal communicates with its fan base, understanding that youth culture influences football and not the other way around.
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Puma: The Beat of the City, 2
PUMA’s creative agency of record for football special projects, Knas, has tapped into London’s architecture and youth culture aesthetics to create a series of energetic print, Instagram and video teasers to promote the 2018/2019 Arsenal kit.
‘The Beat of the City,’ (which is part of the We are THE Arsenal’ campaign) featuring club stars Héctor Bellerín, Nacho Monreal and many others, highlights the new kit design by using graphics inspired by different elements of the club’s heritage.
The campaign also represents a shift in how Arsenal communicates with its fan base, understanding that youth culture influences football and not the other way around.
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Puma: Suede Bow
To promote the new PUMA Suede Bow, we organized a guerilla campaign covering all statues in the capital city of Skopje. Each shoe of the statues got the signature bow of PUMA Suede Bow and a card stating that the shoe has arrived in our stores, thus giving meaning to the tagline “everybody likes the bow”.
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Puma: PUMA Winterized
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Puma / Manchester City: This Is Our City
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Puma: PUMA Street Legend
Liu Wen finishes a shooting and receives a text message for the secret party. What follows now is a series of back and forth cuts been Liu Wen and the party crew. It goes between Liu Wen walking to her car and taking off to the party location, while the crew is setting up in the plane to get the party started. Liu wen arrives at the party and they celebrate. The music is at its peak and the B- Boy and B- Girl are battling with their best dance moves, they are having a great time together.
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Puma: Havas Media Group and PUMA Launch Inaugural OOH In-Motion Campaign
Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly’s geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA’s retail store on Fifth Avenue in New York. This activation, the first and only optimized for ‘out-of-home in-motion,’ launches August 5 and runs through September 2, 2019. The campaign and media deal was facilitated by Whisk Agency.
Optimized for ‘in-motion,’ the campaign geo-targets consumers across different locations and times of day, delivering memorable, high-impact motion graphic content promoting the new stores address. Taxis will deliver this message to high-traffic areas including major airports, tourist attractions, athletic fields, and existing store zip codes. A first for PUMA, this campaign expands out-of-home (OOH) beyond fixed ads and insights, with its situationally aware digital smart screens determining campaign direction and ad frequency based on driver routes, area demographics, and traffic patterns.
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Puma: Irrepressible Spirit
This new collection stands at the intersection of sport and fashion, with pieces inspired by traditional boxing gear and infused with Parisian couture. Bra tops, boxing shorts, and sneakers are elevated with a stark color palette, hits of gold, and design elements straight out of BALMAIN’s atelier. Model Cara Delevingne Executive Creative Director Neel Majumder and Balmain Creative Director Olivier Rousteing helped design the campaign " Irrepressible Spirit ".
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Puma: Be the Spark
It all starts with a Spark. This is how players become champions. These players are the game-changers. They are the Spark for their team igniting creativity on the pitch. Be the Spark.
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Puma: Holograms
New OOH campaign from PUMA and Havas Media, launched in tandem with the Sky Dreamer Sneaker. Throughout the 2020 NBA All Star Weekend, Havas Media partnered with Firefly to project a 360-degree image of the Sky Dreamer sneaker and a PUMA-branded basketball on the roof of parked vehicles located in front of several Chicago landmarks.
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Puma: Puma Rider Instagram Augmented Reality
As Puma launched their Rider Sneakers, we built an Instagram Augmented Reality filter that fans and celebrities could use! You can try the AR filter here - http://bit.ly/PumaRider_IGFilter. The filter had different sunglasses with retro colors. It was a hugely successful campaign with over 4 million impressions and was used by celebrities and fans.
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Puma: Run My Way
PUMA asked us to create an immersive experience right across their Shanghai store for their new Hybrid Astro sneakers. At its core, Hybrid Astro is a running product, but it was important for PUMA that every aspect of the experience reflected the freedom encapsulated by their “管我怎么跑 - Run my Way” campaign. The aim was to deliver a running experience where people would be free to run their own way. The campaign differentiates itself by celebrating the joy of running regardless of one’s performance level. It is not about how fast you can run, it is about the experience and the beauty of exploration.
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Puma: RS-2K
There are no boundaries between the real and the virtual. The real is what you believe in. RS-2K has delivered to the modern world in which there are no boundaries. A world of people who change the rules of the game.
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Valencia CF / Puma: Secret Santa Valencia CF X PUMA
On the occasion of Christmas holidays, Valencia CF have participated in a small game with Puma. The team from Mestalla has sent a package with all the ingredients necessary to make the traditional paella as well as a home kit signed by all the members of the first team. This Christmas gift has reached Manchester City, Borussia Dortmund and Palmeiras. Several Puma players were in charge of making their particular review.
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Puma: Mirage Tech
Commercial dedicated to the new collection PUMA Mirage Tech. This collection inspired by underground techno culture. The main character comes to the lab where the experiment taking place. The DJ takes the control over the main hero through the sneakers and music. Starring Ivan Dorn Ukrainian musician.
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Puma: Ney's Thrift Store
Ney's thrift store is a store created by Puma to sell clothes from the former Neymar's sponsor.
Part of Collection
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Puma: She Moves Us
Produced by Sweet Rickey and Directed by Yaara Sumeruk, PUMA’s “She Moves Us” honors Women’s History Month by celebrating the women who move together to achieve and connect through sport, culture, and values. Featuring multi-talented PUMA ambassadors, including singer Dua Lipa and an incredible roster of female athletes, the campaign highlights overcoming adversity in order to reach goals alongside an inspirational reminder to just keep moving.
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